Redefining Success: Living by Your Own Values with Matan Lushkov

Tina Schuricht • March 18, 2026

Share this article

Redefining Success: Living by Your Own Values with Matan Lushkov

In this insightful episode of SuccessYourOwnWay, Matan Lushkov draws from his own journey as the son of a Paralympian and his extensive work in sports psychology and organizational behavior. He shares how aligning daily actions with personal values and non-negotiables can redefine our understanding of success. Through personal stories—including pivotal moments of loss and growth—Matan illustrates the importance of authenticity, mindfulness, and human connection on the path to fulfillment.


Listeners will discover practical strategies for identifying their own core values, building habits that support what truly matters, and letting go of societal “shoulds” that may not serve them. Matan also offers actionable tips to help you stay aligned and present, both professionally and personally. If you’re ready to rethink what success means for you and learn how to live more intentionally, this episode is not to be missed. Tune in, reflect on your own journey, and start defining success—your own way. 


Key Takeaways

--Why redefining success is essential for long-term fulfillment 

--The impact of values-driven decision making 

--The power of authenticity and vulnerability in high performance 

--Actionable exercises to identify and honor your personal non-negotiables 

About Matan Lushkov 


Matan has over a decade of experience working in performance psychology, applied and academic leadership. He works with his clients to live in alignment with their values and non-negotiables, using techniques rooted in sport psychology and organizational behavior. During his career, he's impacted the lives of entrepreneurs, corporate executives, healthcare professionals, top performers in tech and finance, and high-performing athletes—each on their own quest to be the best in their respective fields. His passion for performance stems from his own athletic successes and failures, as well as from witnessing the role high performance plays in the lives of individuals navigating life-altering events.  Today, he channels his knowledge and passion into his coaching and consulting practices while also remaining actively engaged in several start-ups.


To connect with Matan: www.groundswelladvisory.com or https://www.linkedin.com/in/matanlushkov/

Recent Posts

Woman in a red blazer sitting in a chair, smiling with hands clasped at a table.
By Tina Schuricht August 14, 2026
If you’re facing your own moment of uncertainty, remember: sometimes the worst day is actually the first step toward your best future. You never know what is next.
Woman seated at a table speaking into a microphone beside a laptop in a studio setup
By Tina Schuricht August 12, 2026
In this episode of Success Your Own Way, we reflect on the choices, experiences, and strengths that shape how we define success for ourselves. Check it out!
Promotional slide for Peter K. Wong with portrait, purple audio waveform, and Success Your Way logo
By Tina Schuricht July 28, 2026
Whether you’re questioning your career path or looking for ways to foster psychological safety in your teams, this episode is packed with wisdom and practical tips.
Smiling woman in a pink cardigan using a laptop at a desk in an office
By Tina Schuricht July 28, 2026
Curiosity and humility are cornerstones to growth. I'd love to connect to discuss more about how this mindset can help lead to achieving your definition of success.
Person relaxing in a chair by a sunny window with green houseplants and curtains
By Tina Schuricht July 24, 2026
Take advantage of quiet moments to reflect, let your mind wander, and reconnect with your deepest hopes. The dreams you nurture this summer may become your reality.
Person working at a desk with dual monitors in an office, seen behind a white hard hat in the foreground
By Tina Schuricht July 17, 2026
Summer is a gift. By intentionally using this season for skill building, you not only enhance your value in the workplace but also gain confidence and satisfaction.
Three seedlings growing in dark soil with a blurred green background, symbolizing growth and nature
July 13, 2026
Learn how small daily habits can drive big life changes. Start your journey to personal growth & leadership success today!
Beach-themed McGinty Coaching logo with seashells, flip-flops, snorkel mask, and starfish on sand
By Tina Schuricht July 13, 2026
Use summer to reflect, reset, and grow with practical strategies to strengthen your leadership, achieve your goals, and build confidence.
Silhouette of a person speaking with a speech bubble against a blue background
By Tina Schuricht July 10, 2026
Approach difficult conversations with preparation, empathy, and a solution-oriented mindset to turn challenges into opportunities and stronger relationships.
Bridgette Simmonds in orange circle beside title, purple waveform, and Success Your Own Way logo on white background
By Tina Schuricht July 8, 2026
This conversation is a reminder that success does not have to be rushed, forced, or built around proving yourself - as long as you are still here, you are not stuck.
Show More