Redefining Success: Living by Your Own Values with Matan Lushkov

Tina Schuricht • March 18, 2026

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Redefining Success: Living by Your Own Values with Matan Lushkov

In this insightful episode of SuccessYourOwnWay, Matan Lushkov draws from his own journey as the son of a Paralympian and his extensive work in sports psychology and organizational behavior. He shares how aligning daily actions with personal values and non-negotiables can redefine our understanding of success. Through personal stories—including pivotal moments of loss and growth—Matan illustrates the importance of authenticity, mindfulness, and human connection on the path to fulfillment.


Listeners will discover practical strategies for identifying their own core values, building habits that support what truly matters, and letting go of societal “shoulds” that may not serve them. Matan also offers actionable tips to help you stay aligned and present, both professionally and personally. If you’re ready to rethink what success means for you and learn how to live more intentionally, this episode is not to be missed. Tune in, reflect on your own journey, and start defining success—your own way. 


Key Takeaways

--Why redefining success is essential for long-term fulfillment 

--The impact of values-driven decision making 

--The power of authenticity and vulnerability in high performance 

--Actionable exercises to identify and honor your personal non-negotiables 

About Matan Lushkov 


Matan has over a decade of experience working in performance psychology, applied and academic leadership. He works with his clients to live in alignment with their values and non-negotiables, using techniques rooted in sport psychology and organizational behavior. During his career, he's impacted the lives of entrepreneurs, corporate executives, healthcare professionals, top performers in tech and finance, and high-performing athletes—each on their own quest to be the best in their respective fields. His passion for performance stems from his own athletic successes and failures, as well as from witnessing the role high performance plays in the lives of individuals navigating life-altering events.  Today, he channels his knowledge and passion into his coaching and consulting practices while also remaining actively engaged in several start-ups.


To connect with Matan: www.groundswelladvisory.com or https://www.linkedin.com/in/matanlushkov/

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