Redefining Success: Living by Your Own Values with Matan Lushkov

Tina Schuricht • March 18, 2026

Share this article

Redefining Success: Living by Your Own Values with Matan Lushkov

In this insightful episode of SuccessYourOwnWay, Matan Lushkov draws from his own journey as the son of a Paralympian and his extensive work in sports psychology and organizational behavior. He shares how aligning daily actions with personal values and non-negotiables can redefine our understanding of success. Through personal stories—including pivotal moments of loss and growth—Matan illustrates the importance of authenticity, mindfulness, and human connection on the path to fulfillment.


Listeners will discover practical strategies for identifying their own core values, building habits that support what truly matters, and letting go of societal “shoulds” that may not serve them. Matan also offers actionable tips to help you stay aligned and present, both professionally and personally. If you’re ready to rethink what success means for you and learn how to live more intentionally, this episode is not to be missed. Tune in, reflect on your own journey, and start defining success—your own way. 


Key Takeaways

--Why redefining success is essential for long-term fulfillment 

--The impact of values-driven decision making 

--The power of authenticity and vulnerability in high performance 

--Actionable exercises to identify and honor your personal non-negotiables 

About Matan Lushkov 


Matan has over a decade of experience working in performance psychology, applied and academic leadership. He works with his clients to live in alignment with their values and non-negotiables, using techniques rooted in sport psychology and organizational behavior. During his career, he's impacted the lives of entrepreneurs, corporate executives, healthcare professionals, top performers in tech and finance, and high-performing athletes—each on their own quest to be the best in their respective fields. His passion for performance stems from his own athletic successes and failures, as well as from witnessing the role high performance plays in the lives of individuals navigating life-altering events.  Today, he channels his knowledge and passion into his coaching and consulting practices while also remaining actively engaged in several start-ups.


To connect with Matan: www.groundswelladvisory.com or https://www.linkedin.com/in/matanlushkov/

Recent Posts

A graphic featuring Amy Joseph, text about success, podcast audio waves, and the Success Your Own Way logo.
By Tina Schuricht April 1, 2026
In this episode, Amy opens up about the pivotal moments that shaped her mission-driven career—including personal stories that stretched her beyond her comfort zone.
Spring cleaning supplies arranged on a pink background, with text that reads
By Tina Schuricht March 27, 2026
Spring clean your mindset by letting go of limiting beliefs and making room for hope, growth, and achievement. Only then will you let your true potential shine.
Gold
By Tina Schuricht March 20, 2026
Gravitas is an essential attribute for effective leadership - commanding attention through authenticity, wisdom, and composure to guide your organization to success.
March Madness logo sign with basketballs.
By Tina Schuricht March 13, 2026
Like during March Madness, instilling a championship mindset—grounded in teamwork, resilience, ambition, and growth—organizations can unlock their full potential.
Woman in red blazer smiles, seated in a gray chair. Hands clasped, white table in front.
By Tina Schuricht March 6, 2026
Empowering women in leadership is about helping to unlock her potential and create environments where all can benefit from her vision, resilience, and leadership.
Graphic with Tamanna Ramesh, promoting lessons in resilience and work-life harmony.
By Tina Schuricht March 4, 2026
We explore Tamanna's evolving definition of success, the challenges of impostor syndrome, the power of mentors and sponsors, and the realities of career setbacks.
Bald man flexing, wearing sunglasses and white shirt, with arms raised. Red and yellow background.
By Tina Schuricht February 27, 2026
By recognizing the ways ego can undermine effectiveness, leaders can take intentional steps to promote humility, collaboration, and continuous improvement.
Woman with arms raised, smiling broadly outdoors, wearing a denim jacket.
By Tina Schuricht February 20, 2026
Avoid mid-winter burnout by establishing routines, staying active, breaking tasks down, connecting with others, practicing mindfulness, and seeking support.
Rediscover Passion in Your Career
By Tina Schuricht February 13, 2026
Reconnect with your purpose, embrace learning, build relationships, celebrate wins, and be open to change, to rediscover passion in your career and love what you do.
Staying Committed in February
By Tina Schuricht February 6, 2026
Revisit your “why,” break goals into manageable steps, build accountability, and celebrate success to sustain your momentum and turn your resolutions into realities.
Show More