From General Mills to Regenerative

Tina Schuricht • December 10, 2025

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In this episode of Success Your Own Way, Alex Popp shares his inspiring shift from a successful R&D & Sourcing career at General Mills to purpose-driven entrepreneurship rooted in permaculture. After a spiritual awakening in 2022 shifted his trajectory, he left corporate life and founded PermaCulture Party in February 2024. Shortly after, he met his fiancé, Chanel, and together—they transform landscapes into foodscapes, host plant & dance parties, gift trees, plants and food forests to children through Neighborhood Forest, and cultivate eco-conscious-tourism through Airbnb experiences.


Alex discusses how his definition of success evolved—from career milestones to heart-led impact, gratitude, and alignment with the natural world. Mentorship played a key role, from family and colleagues to permaculture guides and business coaches.


He explains permaculture as a framework for living in harmony with Earth, guided by three ethics: People Care, Earth Care, and Fair Share. His proudest moments include proposing to Chanel and hosting a PermaCulture Party at Earth Vibe Festival, where his vision of planting a food forest while dancing and playing at a conscious festival came to life.


Alex encourages listeners to:

🔥 Discover their soul’s purpose

🧘‍♂️ Use meditation to tune into intuition

💡 Plan wisely before making career shifts

🌱 Explore permaculture through books, videos, or design courses



His story is a powerful reminder to live intentionally, embrace abundance, and trust the journey.

Want to Learn More?

Want to learn more about Alex and his regenerative endeavors?

PermaCulture Party: https://permaculture.party/

Neighborhood Forest: https://www.neighborhoodforest.org/

Eden Energy Solutions: https://edenenergy.co/


About Alex Popp

Alex Popp, an entrepreneur and permaculturist, designs regenerative systems for food, water, community, waste, and energy. He transforms landscapes and waste into sustainable, abundant solutions for communities through his roles as Founder of PermaCulture Party, Director of Permaculture at EDEN Energy, and Food Forest & Edible Garden Expert at Neighborhood Forest. Alex is passionate about advancing nature-based-and-inspired solutions to empower humanity, regenerate ecosystems, and cultivate a lasting human culture.

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